Who we are

 

People all over the world are interested in contemporary food. The demand for healthy, tasty and convenient food is increasing.

Governments are focused onto ensuring the ongoing supply of healthy and sustainable food for consumption both in and out of the home.

Seafood is a healthy answer to this demand.

We work continuously to make it easy for consumers to enjoy real seafood. We are passionate about satisfying the needs for a varied range of healthy and nutritious food.

We are here to help and support our partners supplying consumers with today’s recognised high quality seafood products and tomorrow’s classics.

 

 

What we do

 

We love fish, and we love to work with fish.

We are committed to a sustainable fishing policy and support our fisheries in implementing the requirements of the Marine Stewardship Council (MSC).

Continuous improvement of our products is one of the cornerstones of our business. By delivering on this strategy we provide our customers with first class products.

Traceability, freshness and natural ingredients combined with a high level of innovation allow us to deliver seafood enjoyment with consistent quality: Our commitment is to satisfy the needs of our clients and consumers alike.


Innovations

 

We develop innovative products for modern people in a modern world. Our experience and our commitment to quality; from raw materials and product development to our trade relations are vital to successfully growing our business.



 

We are inspired by great food and value added services. We support our customers in developing their own ideas and focus ourselves to the needs of the market. Everyday, we face the challenge of satisfying the requirements of peoples’ ever changing circumstances. We are working to deliver new ideas and product developments at an ever increasing pace. The key concepts we are working towards are:   

· Convenience + consumer-friendliness   
· Health   
· Enjoyment   
· Sustainability

Our goal is to produce healthy and nutritious food products which the consumer can trust.

Facts

 

It all started in Frederikshavn in Northern Jutland back in 1899. A fisherman called I. A. Larsen, who after simply selling his catch every day for years realised he could add value by starting up his own processing business. The development went from fishery to export and in the 1960s to also include production of processed fish.

Today, Larsen Seafood employs around 200 people in Germany, where the two production facilities are located. Since 2015 LARSEN belongs to the company "Christian i Grotinum" (CiG) from the Faroe Islands. A family-run company from the fish industry which has invested permanently in the expansion of the company and therefore "Larsen" has the following core elements within the group:

- Own catch quotas

- 2 modern factory ships

- Own Freezing Warehouse

- Own production companies (Harrislee + Bremerhaven in Germany)

- Own sales organization

- LARSEN brand

We process mainly fish from Nordic waters, such as mackerel, herring and salmon. Today we export to most of Europe and more than 30 countries around the globe.

The value chain, from being involved in catching the fish, with great understanding and focus on quality and the process, into processing, is today still one of our most valued competences and one we take great pride in.

OUR VISION:
We want to be the leading European seafood company delivering healthy, innovative consumer-friendly quality products.


OUR MARKET APPROACH:
Unconventional fresh thinking. Quality products. Innovative solutions.


OUR HERITAGE / BELIEF:
Our experience and quality focus from raw materials to product development and trade relations are vital for growing successfully.


OUR BRAND IDEA:
Fresh ideas – For delicious and healthy food


Quality

 

Due to its health-promoting characteristics, such as valuable unsaturated Omega-3 fatty acids and vitamin D, consumption of fish is recommended by governments throughout the world as part of a balanced diet. Eating fish two to three times a week, or eating 30 grams of fish a day reduces the risk of heart disease by as much as 50 percent.

We do not compromise on the quality of our products. We process only carefully selected fresh raw materials. Our customers throughout the world appreciate this.

Our Quality Team monitors all production steps to ensure that only perfect product leave our facilities.

 

We strive for the highest quality standards. We are certified in accordance with many international directives; these quality standards are regularly verified and renewed through external audits.

 

RAW MATERIALS

We impose the most rigorous requirements for selection of our raw materials. Consequently, we not only test all ingredients for quality at the point of purchase and prior to use, we also conduct continuous checks at all stages of production.

We catch most of the raw material with our own vessels inside the group. Thus we guarantee outstanding quality, freshness and traceability of our products and demonstrating we are a reliable and competent partner for seafood and fresh products.

 

SUSTAINABILITY

We have received multiple Marine Stewardship Council (MSC) certifications that confirm our commitment to a sustainable fishery. Consumers and purchasers of fish and seafood throughout the world rely on this seal of quality. We are one of the leading providers of fish species from sustainable sources.

Sustainability is also important to us for fish which comes from aquacultures. Consequently, we welcome the move to effective certification planned for this area.

We offer our customers the greatest possible transparency: Most of our products already have precise designations, such as: Origin of the fish, catch method, Latin name.

 

 

Awards + recognition

 

Over the last few years we won many awards for our products and their innovative and convenient packaging solutions. These awards confirm that the added value we offer our customers is moving in the right direction. We will not rest on this success, but will continue to work hard to be the leading European seafood company delivering healthy, innovative consumer-friendly quality products.